The Value of
Sound Advice
for the Family Business

Cristina Cruz

Speaker:
Cristina Cruz Serrano
Director of the IE University Center for Families in Business

Isabel Lafont

Moderator:
Isabel Lafont
Director of External Communication at Banca March

20 minutes

Few organisations reach a century of history. In this first video, Cristina Cruz reflects on long-term vision in the family business, the importance of sound corporate governance and generational succession, and concludes by highlighting the value of expert advice in building a future that transcends generations.

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